Learn how to run campaigns to capture and direct your guests' attention effectively.
Why Run a Campaign?
With My Menu you can create innovative campaigns to showcase your signature items, events and promotions.
Campaigns provide an effective way to highlight your signature dishes, events, promotions, news and anything you wish to communicate to your guests. However, it's essential to manage them carefully to avoid overwhelming your audience.
The Importance of Keeping a Marketing Message Single-Minded
While My Menu supports an unlimited number of campaigns running simultaneously, it is essential from a marketing standpoint to focus on a small number of messages at any given time. This approach ensures that your guests can effectively receive and engage with your offerings.
Clarity and Focus
A single-minded marketing message provides clarity and focus. When you concentrate on one or two key messages, you make it easier for your guests to understand what you are promoting. Clear communication enhances the likelihood that your guests will remember and act on your message.
Avoiding Overwhelm
Providing an excessive number of campaigns can overwhelm your guests. When guests are bombarded with too many messages, they may find it difficult to prioritize and may end up ignoring all of them. A focused approach helps in maintaining their interest and engagement.
Preventing Mental Blocking
Presenting multiple campaigns simultaneously can lead to mental blocking, where guests tune out and disregard further offerings. This phenomenon occurs because the human brain has limited capacity to process information. By minimizing the number of concurrent campaigns, you reduce the risk of guests mentally blocking your messages.
Enhanced Reception and Retention
Focusing on a small number of campaigns ensures that your guests can fully process and retain the information. Effective marketing relies on the audience’s ability to remember and recall the message. A streamlined approach aids in better retention and enhances the overall impact of your campaigns.
Improved Conversion Rates
A single-minded marketing strategy can lead to improved conversion rates. When your guests are not overwhelmed by multiple messages, they are more likely to take action on the clear and concise messages they receive. This focused approach can result in higher engagement and better results for your marketing efforts.
Practical Application with My Menu
Even though My Menu allows for unlimited campaigns, it is beneficial to strategically select and prioritize your messages. For instance:
Highlight Signature Items: Use one campaign to showcase your most popular dishes or new menu items.
Promote Special Events: Allocate another campaign to inform guests about upcoming events or special offers.
Seasonal Promotions: Focus on seasonal items or holiday specials with a dedicated campaign.
By adopting a single-minded marketing approach, you ensure that your guests receive and appreciate your key messages, ultimately enhancing their dining experience and your marketing effectiveness.
Types of Campaigns
Explore the various types of campaigns available to enhance your guest experience.
Timed CampaignsTimed campaigns display banner ads after a specific time. A typical example is promoting happy hour or drink specials available during a specific time window. If your guests open the menu at that time, they will see a banner pop-up with the promotion.
Menu CampaignsMenu campaigns appear after guests open the menu. For instance, you could highlight the dish of the day or a Mother’s Day special offer that includes a starter, main, and dessert. Strategically plan your menu campaigns to direct your guests' attention effectively.
Section CampaignsSection campaigns activate when guests enter a specified section of the menu. For example, in the desserts section, you could offer “free coffee with your dessert,” or in the main courses section, promote the “Dish of the Day: Chef’s Special Burger.”
In the screenshot below we display the campaigns page within My Menu platform, for reference.
